Blush second skin effect. TranslupearlTM technology provides fresh and radiant colors. Silky, softly perfumed and durable, with a wide range of colors, from the most neutral to the most intense of tones. Lancôme presents three simple and expert ways to improve and illuminate your complexion. Ways to apply it: To illuminate the cheeks. Apply it on the cheekbones making circular movements towards the outside. Trick: smile to mark the cheekbones. To illuminate the cheekbones. Apply it in a circular motion from the inside of the cheekbone to the outside of the eye. Tip: Mix a light tone with a more intense tone to get a “good face” effect. To sculpt the cheekbones. Apply by making several movements from top to bottom in movement parallel to the jaw below the cheekbone behind the hollow of the cheek. Trick: purse the lips to find the natural contour of the area under the cheekbone.